POWERFUL BRANDS ARE BUILT ON CLARITY. WHAT YOU STAND FOR, WHY IT MATTERS, HOW IT MOVES PEOPLE. THAT CLARITY IS THE WAKE POINT.

Molly Davis, Principal

After decades of working in the worlds where brands are created and grown – agencies, start-ups, large corporations, the moments of clarity, and the mess in between – every positive and grueling experience has left a mark. Those marks shaped the perspective that became The Wake Point. I’ve spent years building brands for others while always feeling the desire to build one for myself.

The late nights, the big wins, bad days, chaos, curveballs, and breakthroughs – each one an inflection point that influenced how I think, lead, and work. Driving me and inspiring me to work with brands, defining them, growing them, and shaping how people experience them.

These values guide how I think, how I work, and how I show up as a partner…

  • Stay Curious

    Ask the hard questions – of ourselves, our clients, and the work. Curiosity keeps us open. Integrity keeps us honest. It’s how we uncover truth, challenge assumptions, and spark ideas that matter.

  • Embrace the Chaos

    Big ideas rarely follow perfect plans. We lean into the messy middle – listening, learning, adapting – because momentum lives in motion, not control.

  • Know Your Purpose (And Value)

    We work with people we trust, the kind who meet us in the work, not hold us at a distance. The best work happens when sleeves are rolled up, egos are down, and everyone’s all in. We don’t dance around the hard stuff, we dig in, stay open, and get it done.

  • Be Bold, Not Reckless

    There are no guarantees, only choices. We make them with courage and intention, taking smart risks that move brands, teams, and businesses forward.

  • Keep Evolving

    Growth isn’t accidental. We build on what we learn, carry forward what works, and adapt when something doesn’t. Every project, partnership, and moment is a chance to sharpen who we are.

  • Family Above All Else

    Life happens. Respecting the space for life that exists beyond our work screens and schedules is nonnegotiable.

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