EVERY BRAND REACHES A POINT WHERE THE STORY THAT GOT YOU HERE
isn’t quite enough to take you
where you are going.
That moment when your brand must evolve to match the ambition of the business, that’s a wake point.
We help leaders find clarity in complexity, define what truly differentiates them, and turn brand strategy into a driver of growth and performance.
Whether you’re an early-stage founder defining your story, an established company navigating change, or a marketing leader aligning a team around a new vision, The Wake Point helps you uncover what matters most – and translates it into strategy, storytelling, and systems that move your business forward.
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We start with the hard questions – who you are, what makes you different, and why anyone should care. Through discovery and insight-driven strategy, we help you define the core of your brand and how it shows up in the world.
Outcomes: brand positioning, messaging framework, brand architecture, tone of voice, audience segmentation
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A strong identity gives strategy shape. From visual design systems to verbal expression, we translate your brand’s essence into cohesive creative that connects.
Outcomes: logo and design system, brand guidelines, visual and verbal identity, content templates, website and digital design
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Building the brand is only half the story, launching it is where momentum begins. We help teams plan, produces and deliver brand experiences that drive engagement and signal what’s next.
Outcomes: launch strategy, internal brand activation, campaign concepts, rollout plans, creative production
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Not every company needs a full-time CMO, but every growing brand benefits from senior-level perspective. As a fractional partner or advisory guide, we help marketing and leadership teams align strategy, structure, and execution to scale effectively.
Outcomes: marketing org design, team development, partner and platform selection (RFP process management), creative oversight, ongoing brand governance.
LET’S TALK
No two wake points are the same. Some clients come to us knowing exactly what they need. Others just know something is stuck. Either way, we start with a conversation – not a proposal. From there we build a tailored engagement around your goals, timeline, and team.
